Saturday, June 15, 11–5
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Join fellow editors, writers, and bloggers to learn the basics of SEO (Search Engine Optimization) writing techniques immediately to ensure your content reaches your intended audience. We’ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content. You’ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.
In class, you’ll learn how to:
- Read analytics reports and interpret key performance indicators
- Use effective tagging, SEO writing, and responding to comments
- Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube)
- Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
- Leverage your blog toward a larger platform, such as publishing, speaking, and consulting
- Identify your audience and conduct keyword research accordingly
- Use Google Trends and the Google Keyword Tool to understand keyword densities
- Use social networking sites to distribute your work and build your authority for search engine ranking
- Apply techniques for effective tagging
- Navigate through the ever-changing landscape of Search to maintain visibility
By the end of class, you’ll have:
An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure. And an understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.
Hollis Gillespie is a humorist, syndicated columnist, NPR commentator and best-selling author. Her column can be found monthly on the back page of Atlanta magazine. Hollis has appeared on the cover of numerous publications including Atlanta magazine, Creative Loafing and Tampa’s Weekly Planet. She has been profiled in Marie Claire, Bust, Entertainment Weekly and Writers Digest, which named Hollis “Breakout Author of the Year.” Her television appearances include The Tonight Show with Jay Leno, TBS Storyline, Monica Kaufman’s Closeups, Good Day Atlanta, and TV Land. Her radio commentaries appear regularly on National Public Radio (NPR) and Georgia Public Broadcasting. Other accolades include “Best Columnist” (2001, 2002, 2005, 2006, 2007, 2008, 2009) and “Best Local Author” (2004, 2005, 2006, 2008, 2009) honors in the Creative Loafing Best of Atlanta Readers Survey. Atlanta magazine awarded her “Best ‘Tell-All’” in 2006. The film rights to her first book, Bleachy-Haired Honky Bitch: Tales from a Bad Neighborhood, are currently under option with a major Hollywood studio.
Rick Howington is the owner of TechAdvocate Solutions and LanternTec web design and hosting company and the administrator of the venerated Biology of Technology blog, and he is known as “The Blog Fixer” at the SRL Learning Center. He’s the go-to guy we always recommend when students have more sophisticated needs for their blogs (like, “How do I insert a live feed from one blog into another?” or “How can I make my blog print counterfeit money?”) He is wonderfully patient, super knowledgeable and can attract adorable woodland creatures with his gentle aura.
We are located in the historic Virginia Highlands artsy community in Atlanta, Georgia at 695 Pylant St., Atlanta, GA, 30306! Click HERE for directions from your location to our space!
We’re located just north of Downtown Atlanta in the Virginia Highlands area. Our Atlanta creative writing students come from Fulton, Dekalb, Cobb, and Gwinnett County. They come from midtown, Marietta, Norcross, Sandy Springs, near the perimeter, outside the perimeter, on Peachtree or north of metro Atlanta. That includes Suwanee, Lithonia, Lawrenceville, Kennesaw, Emory, Douglasville, Decatur, Chamblee, Conyers, Buford, Alpharetta, Saturn, Pluto, and the occasional escapee from the nearest black hole.