March 9–10, 1–5p.m. (2-day class, 4 hours each day)
$299 (Sign up below!)
Why hire an expensive production house when you can learn to write and film your own promotional and/or demo reel? Whether you’re a business owner who wants to create an ad for online or TV, a copywriter who wants to get more TV experience, or someone who wants to make a solid demo reel for a business or client, this class will show you how to create an irresistible promo clip for your promotional needs.
In this class you will learn how to:
- work from a creative brief
- structure a script
- create a strong concept
- write a killer tagline
- make your commercial stand out
- choose the best production route for your idea
- film your spot with your own (inexpensive) equipment — it’s easier than you think!
- edit your spot using simple (and often free) online tools
By the end of this class, you will have a complete script for a 30-second promotional spot, a comfortable knowledge of professional commercial scriptwriting, and the knowledge and tools to film and edit your demo reel/commercial.
Instructor Manoela Muraro is the Creative Manager at Cartoon Network Latin America with over 15 years of experience in the broadcast media industry. Working with the Cartoon Network brands for the last 12 years, she has a key role in developing the network’s image in Latin America, on-air pieces, packaging and promotions for 4 different feeds in 3 languages. Currently managing writer/producers for Cartoon Network Latin America, as well as being the Creative Leader of network initiatives and local content projects. Winner of various awards such as Promax, BDA, Fiap and The New York Festival and also judge of The New York Festivals.
“Writing for television ain’t easy. It takes imagination to distill 30-second doses of awesome. And it takes A LOT of imagination to make good television while navigating tight deadlines, tighter budgets and networks with very specific media goals. Manoela Muraro has that kind of imagination. And if she’s willing to share her secrets, we’d all do well to listen up.”
“Manu brings solid and creative concepts to address the need for fresh content and promotions. She also has an incredible knack for spontaneity. When there is a last minute challenge she stands head and shoulders above the rest. Within moments she will have solved the creative challenge at hand and then we are off to the races.”
“I worked with Manoela for many years and she was always fast with ideas and concepts which also had dead-on insights. I would love to take her workshop just to know her process. And most of all I would like to know how she comes up with them so fast! Anybody who is an aspiring writer or creative should take this course!”
Carlo Olivares Paganoni
Director, Writer & Producer of Films, Animation and Commercials
“Let’s talk about writing creative commercials/promos/interstitials, even full blown shows that keep the viewer/listener glued for more. There is one person who I’ve worked with over the last ten years that not only knows these creative techniques in 3 languages but delivers the goods every time, which is no simple feat. She is a seasoned, and a well respected producer/writer/director who has, and will continue to have, a wonderful career in the field of broadcast. Enjoy her insights and stories in the world of broadcast. She has much to offer.”
Dave Roberts, Voice Over Talent
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We’re located just north of Downtown Atlanta in the Poncey-Highlands area. Our Atlanta blogging seminar students come from Fulton, Dekalb, Cobb, and Gwinnett County. They come from midtown, Marietta, Norcross, Sandy Springs, near the perimeter, outside the perimeter, on Peachtree or north of metro Atlanta. That includes Suwanee, Lithonia, Lawrenceville, Kennesaw, Emory, Douglasville, Decatur, Chamblee, Conyers, Buford, Alpharetta, Saturn, Pluto, and the ocassional escapee from the nearest black hole.