Hey, all, here’s my third book, titled Trailer Trashed; My Dubious Efforts Toward Upward Mobility. Buy yourself a signed copy, it will do wonders toward allaying your fears that the world is devolving into a big wad of wasted potential Continue reading »
I got an email the other day from a marketing wank working the worst kind of “grass roots” angle that is so popular now among freelance marketing suckups hoping to horn-dog free publicity off the backs of media people like us who are already working WAY TOO HARD to salvage our income during the internet onslaught. Here’s the gist: Continue reading »
Hollis Gillespie’s 20 Hit-Boosting
Headline Tips!
In the web world, your headline not only has to appeal to human eyes, but to search engines as well. The more clicks you get, the higher you rank on Google, the more you make with whatever it is you’re selling (cupcakes? books? custom underwear?) Below are 20 tips and examples to help make your headlines become CLICK MAGNETS: Continue reading »
“The internet is like Ice 9. It changes what it touches, probably forever. We keep discovering firsts, the biggest viral video ever, the most twitter followers ever, the fastest bestseller ever… And we constantly discover nevers as well. There’s never going to be a mass market TV show that rivals the ones that came before. There’s never going to be a worldwide brand built by advertising ever again either. And Michael Jackson’s record deal is the last one of its kind… And there may never be a job like that job you used to have either.
Revolutions are like that. They invent and destroy and they only go one way. It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.” Seth Godin
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