Tonight I hosted a new workshop, The Facbook Fan Page Workshop (How to Build a Facebook Fan Page with Static FBML Code), taught by Jami Howard of the hilarious blog FreakBacon.com. I am the first to admit when I know nothing (sometimes I’m a little too quick!), and I know nothing about making a professional looking FB fan page. One thing I DO know, though, is that, as a small business owner, I need one. I make a large portion of my income due to traffic from my Facebook page, and making a business fan page is the necessary next step for a number of reasons:
1. I am nearing critical mass friend-wise (5000) on my regular FB page. I need to graduate to a fan page so the number of people able to interact with my page will be limitless. (“Limitless” is a good option for a small business owner.)
2. As I keep telling people, I’m kind of a big deal, what with all my success and crap. It’s about time I had a fancy-looking fan page that correctly reflects how awesome I think I am.
So I decided I needed to know how to use Facebook’s static FBML code in order to create a boffo FB fan page. Of course, rather than, like, hire someone to do it for me, I hired someone (Jami) to teach a workshop on it so I could learn it along with a bunch of other Shocking Real Lifers.
Wow. I knew I’d learn a lot, but here are a few things I discovered regarding a professional FB fan page that really, super excited me (in a good way):
1. You can use it to facilitate DISCOUNT COUPONS and freebies for your product or services as an incentive to get people to join.
2. There’s an application to gather the email addresses of your fans (this has the potential to double my newsletter distribution)
3. You can track your fan activity on your page. This means if you have a spike in activity on a certain day, you can go back and see what the hell you did that day to cause such a stir, and THEN DO MORE OF THAT.
4. You can make a CALENDAR OF EVENTS for all your stuff!
5. There are tons of creative RSS-feed applications to drive your FB traffic to your blog, with links, pictures and content constantly updated for teasers.
6. There is talk that next year Facebook will change their format for fan pages to implement style sheets rather than FBML code, so NOW is the time to utilize this simpler, more bang-for-your-effort method to create your fan page o it will be grandfathered in when they change the format.
So sign up NOW for the next Facebook Fan Page Workshop on January 27
To enroll in this class, click the button below:
The Facebook Fan Page Workshop, Saturday, March 12, 1–3 p.m.